3. Proyectos

Avanti Avanti Studio at the International Seminar “Cartographies of the Unseen”. Biennale di Venezia 57. Esposizione Internazionale d’Arte 2017

Avanti Avanti Studio at the International Seminar “Cartographies of the Unseen”. Biennale di Venezia 57. Esposizione Internazionale d’Arte 2017









15.05.2017 – 12:30

Avanti Avanti Studio Talks «How to Design a Pavilion for All in the Biennale»

International Seminar “Cartographies of the Unseen”
Catalonia in Venice_la Venezia che non si vede
Eventi Collaterali. Biennale di Venezia 57. Esposizione Internazionale d’Arte 2017

Alex Dobaño, founder and creative director of Avanti Avanti Studio, will explain how tourism, culture and leisure organisations reach their actual and potential audience by Design for all Thinking. Alex will unveil the Design for All Keys through two very different projects of Communication strategies and Global Design:

Catalonia in Venice_La venezia che non si vede.
Eventi Collaterali. Biennale di Venezia 57.
Esposizione Internazionale d’Arte 2017

A sensorial interpretation of the city of canals, created in collaboration with people who are blind or visually impaired. Project by Antoni Abad, curators Mery Cuesta and Roc Parés and produced by Institut Ramon Llull.

The Sagrada Familia visit experience
A Global Design project to improve the orientation and the heritage interpretation during the visit to the Sagrada Familia site.

International Seminar “Cartographies of the Unseen”.
Location: Aula Tafuri – Palazzo Badoer
San Polo, 2468 – 30125 Venezia
Information and Free registration:


Avanti Avanti is a creative design and communication strategies agency.
Avanti Avanti members believes in the power of social innovation through the assimilation of diversity and Design for All. To make this posible put their focus to reach a balance between social and economic benefits that will allow to achieve sustainable and lasting projects.
Link to website here

The inclusive campaign of Ciutat Flamenco 2014, step by step

The inclusive campaign of Ciutat Flamenco 2014

In the edition Ciutat Flamenco 2014, Avanti-Avanti Studio proposed to its organizers, Taller de Músics and Mercat de les Flors, to design the festival communication in a more inclusive and accessible way.

Even today, turning a 4-day event into a 100% accessible festival requires many resources. Before starting to design it, we conducted a small survey among representatives of different groups of people with disabilities to focus on those that showed more interest in the theme of the festival. Then we analyzed the characteristics of the festival: facilities, program planning, entertainment and other resources. Finally, we decided to focus on people with hearing difficulties. These were attracted by the visual experience of the flamenco dance. They found parallelism between sign language and the hands of the flamenco artists and some expressed their frustration at not being able to attend more inclusive festivals.

Imagen de las manos de Carmen Amaya
Carmen Amaya hands
ciutat-flamenco_sesión fotos_signo flamenco
Sign language interpreters during the photo session


Step 1: We created  «Flamenco Sign». The first flamenco glossary for sign language (for the International System)

If you cannot watch the video click on this link.

«Flamenco Sign» are 4 new signs that did not exist and which are essential to explain what flamenco is and the essence of a flamenco festival: cante (singing) toque (playing) and baile (flamenco) (dancing) as well as Ciutat Flamenco

«Flamenco Sign» has been created for the International Signs System (SSI) It can be explained, grow and used in any part of the World as an inclusive tool of creation, communication and transmission of Flamenco.


Step 2: Design of the accessible and inclusive communication

1. Creative campaign inspired by sign language

In the case of Ciutat Flamenco the main objectives were bringing flamenco to new audiences, show the creative possibilities of resources and accessibility codes and make Flamenco a setting for creation and meeting for people with diverse sensory and physical skills.

The campaign always played with its parallel interpretation and the element of surprise. The images of «Flamenco Sign» transmit to everyone, clearly, the essence of the festival and flamenco, they also take a new sense to discover their meaning in sign language.

Signo Flamenco Ciutat Flamenco
» Flamenco Sign» for Ciutat Flamenco

For the full project on the web click here.

2. Actions and resources for accessible communication.

Most people with diverse sensory abilities get information on the activities going on in their city through the organizations or groups representing them. Avanti-Avanti collaborated with the Municipal Institute for People with Disabilities in Barcelona to inform to all groups of deaf people about the program of the festival as well as about the new accessibility resources, by sending information material adapted to their needs.

The video presentation and prior to the festival performances were subtitled and Sign Flamenco was incorporated.

If you cannot see the video click here.

The program of the first day included a public service with an interpreter of sign language. The performance of Eva Yerbabuena same day also had a brief introduction to the show during the accessible flamenco workshop with live subtitling service and interpretation in sign language.

Actividad accesible para personas sordas


3. Festivals as spaces for participation and attracting new audiences.

To meet the needs of people with disabilities is an approach to inclusion, but to turn a Festival into a space of inclusion requires a step further. It is necessary to open spaces where people with diverse sensory and physical abilities work with a common objective and learn from each other. In the case of Ciutat Flamenco, the introduction workshop with Juan Carlos Lérida opened that space, a space where flamenco was the excuse to connect with our body and with those around us.

imagenes_taller de flamenco
images_flamenco workshop ©Maud Sophie Andrieux

The objective of this practical workshop was to explain the basis of the flamenco to everyone, taking into consideration those with hearing disabilities. To the first workshop Avanti- Avanti Studio invited Juan Carlos Lérida, ideologist, choreographer and commissary of the different cycles of Empiric Flamenco, to share his vanguardist and inclusive views of this art.

For an hour, and with sign flamenco as vehicle, the different expressions of flamenco were explained. Through various theoretical and practical proposals attendees learned the main stages of this art which are called “palos» and what  the different dynamics of a flamenco show are.

For the workshop to be accessible and inclusive, interpretation in sign language was creatively incorporated, also live subtitling and “Flamenco Sign» (the new glossary for sign language).


images_flamenco workshop ©avantiavanti
images_flamenco workshop ©avantiavanti
imagenes_taller de flamenco
images_flamenco workshop ©Maud Sophie Andrieux

Avanti-Avanti Studio  is a creative studio specialized in Design for All (Universal design). For 14 years we are responsible for the creativity and communication design of the festival Ciutat Flamenco. In this edition, the studio has also collaborated with the Mercat de les Flors and Taller de Músics in order to make this festival more inclusive and accessible for people with hearing disabilities.

If you are interested in campaigns like this one and want further information, you may contact us through this email or fill in this form.



Manual de accesibilidad e inclusión en museos y lugares del patrimonio cultural y natural



El pasado fin de semana, aprovechando el II Congreso Internacional de Educación y Accesibilidad que se celebró en Huesca, Antonio Espinosa, director de Vilamuseu, presentó el Manual de accesibilidad e inclusión en museos y lugares del patrimonio cultural y natural, de ediciones TREA, en el que hemos colaborado en el capítulo 9 dedicado a la comunicación, señalética, diseño gráfico e industrial y TIC inclusivos. Os compartimos aquí la reseña del libro:

Este manual está dedicado a la accesibilidad e inclusión en sus múltiples facetas (física, orgánica, sensorial, mental, social, cultural, etcétera) al patrimonio cultural y natural, y en especial a los museos y exposiciones en su más amplia acepción, tanto por lo que respecta a la museología (arquitectura, personal, política de la institución, formación, atención al público, etcétera) como a la museografia. Para ello, han participado en su redacción algunos de los más prestigiosos expertos de España en cada una de las materias que abordan los diferentes capítulos. El texto contiene numerosos ejemplos de buenas prácticas, referencias a instituciones y recursos en línea, así como una completa bibliografía. Se abordan cuestiones de diseño, tecnologías de la información y la comunicación, formación del personal, atención al público, planificación o política de la institución, entre otras, y se propone un decálogo consensuado por todos los autores.

Antonio Espinosa Ruiz y Carmina Bonmatí Lledó (eds. científicos).

Para los que estéis interesados, lo podéis conseguir en la web de la editorial (39€ edición impresa y 20€ edición online), os compartimos aquí el enlace.


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